What Patient's are Talking About: Crest Gum Detoxify

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Gum Detoxify is Crest’s latest and greatest toothpaste on the market. And they’ve been heavy on the marketing for this new product. They even have a sponsored Buzzfeed video! Of course, with all this marketing of the paste, your patients will definitely ask about it. Here’s a little bit about it:

Ingredients

When you compare the ingredients from Crest Pro Health and the new Crest Gum Detoxify, they are surprisingly similar. The active ingredient is the same, stannous fluoride 0.454%, and most of the inactive are exactly the same. I talked to a few reps about the difference in products, and they mentioned that the new paste has a higher concentration of SLS which causes an increase of “bubbling” and a clean feeling, and the list of ingredients does have SLS higher in the list.  

Subgingival Cleaning

One claim that Crest does make is that Gum Detoxify does clean subgingivally better than other pastes. There is a study posted on their website, however reading through it, the conclusion that they came to doesn’t say too much about how Gum Detoxify is better than any other toothpaste.

Different Packaging

Also, you’ll want to be aware that there are 3 “different” Gum Detoxify toothpastes out in stores. They are, however, all the same product but are marketed differently depending on the purchaser. Currently, there are Gentle Whitening, Sensitivity, and Deep Clean packeting at major retail stores like Target. They all have the same ingredients however. “Deep Clean” is currently the only one that is sold and marketed to dental professionals and to dental offices. If you request a sample, you’ll definitely be given that “Deep Clean” packaging.

My Experience

I personally have been using this paste for the last 2ish months to try it out and see. And honestly, I like it. Because of the extra foaming agent, it “feels” like it cleans better. I don’t know if that’s a great feature for the everyday patient who rarely brushes or only brushes the anterior teeth, but if it helps motivate then hey! Sign me up. The cost is another factor for both patients and me. Since it's a premium product,  it costs $3-5 more than another toothpastes on the market.


Have you tried this new Crest toothpaste? What did you think?

What are your patient's asking about? Let us know!